Starting with our next issue, our name will be BirdWatching
From the editor -- February 2011
Published: December 22, 2010
|Hold on to this issue; it’s bound to be a keeper. It’s the last one we’ll bring out under the name Birder’s World. Starting with our next issue, April 2011, our name will be BirdWatching.|
The reason? We want a simple, clear name that communicates the content of our magazine instantly, that shoppers understand readily, and that better reflects our readers — those who have been subscribers for years and those we haven’t had the pleasure of meeting yet, many of whom love watching birds as much as anybody but don’t think of themselves as birders.
BirdWatching will have a new column on conservation from the American Bird Conservancy, an expanded front news section, a new look for “On the Move” by Paul Kerlinger, and other fun tweaks, but its editorial focus, and our lineup of contributing editors, will be unchanged.
The mission remains the same: to increase your enjoyment of birdwatching and to help you become a better birdwatcher. We will continue to provide articles on a wide variety of topics that appeal to experts and beginners alike.
You can find examples in this issue: In addition to “Hotspots Near You,” there’s Neil Losin’s eye-opening profile of the Burrowing Owl (“Underground Owl”), Charles Babbitt’s entertaining tale of how he found all 13 of Arizona’s owl species (“A Big Year for Owls”), and Noah Strycker’s favorite emails from a year spent reading the birding listservs (“You’ve Got Bird Mail”).
Thanks to all of you who answered emails, took surveys, participated in focus groups, and otherwise shared your opinions about birdwatching — the activity and the magazine. We listened, and if you send an email or a letter, or contact us via Twitter or Facebook, we will continue to do so.