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Birder's World is now BirdWatchingThe first issue of BirdWatching, formerly Birder’s World, appears on newsstands this week
Published: March 1, 2011
WAUKESHA, Wis. --
Birder’s World magazine, for 24 years North America’s premier magazine about wild birds and birdwatching, has a new name.
Starting with the April 2011 issue, appearing this week on newsstands across the United States and Canada, the bimonthly will be known as BirdWatching.
Magazine editors are available to comment on the new name. To request an interview, please contact Matt Quandt at (262) 798-6484 or mquandt@kalmbach.com.
“We changed because we wanted a simple, clear name that subscribers and newsstand shoppers will understand in a second,” says Chuck Hagner, BirdWatching editor-in-chief.
“What’s more, we wanted a name that better reflects all of our readers, many of whom love watching birds as much as anybody but don’t call themselves birders.”
Three new features make their debut along with the new name in the April issue:
- An expanded front section that showcases festivals, books, new products, and photos of recent rare-bird sightings as well as breaking bird news.
- A colorful one-page feature highlighting birds the editors find in graphic arts, clothing, jewelry, household furnishings, and other everyday places.
- A column on bird conservation from the magazine’s new partner, the American Bird Conservancy (www.abcbirds.org).
The magazine’s lineup of contributing editors, including the bestselling authors David Allen Sibley, Pete Dunne, and Kenn Kaufman, remains unchanged.
Complete table of contents and a video preview of the April 2011 issue are available on the BirdWatching website: www.BirdWatchingDaily.com.
The magazine can also be found on Twitter (@BirdWatchDaily), and on Facebook at Facebook.com/BirdWatchingMagazine.
Special video
Watch and listen as Editor Chuck Hagner explains why Birder’s World is now BirdWatching and describes what’s new and what’s staying the same in the April 2011 issue of the magazine.
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